Hearty Rise

Founded in 1976, ETUOH is a human-focused sustainable business entity that started its operations with importing, wholesaling and distributing golf gear of various world-leading brands. In order to promote fishing as a recreation, ETUOH has opened more than 20 shops to successfully transform traditional fishing gear retailing into an organized business, linking up with the ETUOH Enterprise and China Wholesale Business Unit, specializing in the production of high-profile fishing rods distributed worldwide under the independent brand HR Hearty Rise.